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What Is Facial Serum?

best face serum

Serums are taking the skincare world by storm, but what actually are they? And what does serum do? From how to apply serum on the face to tips on finding the best face serum for you, here’s everything you need to know about these potent skincare superheroes. 

What Is A Serum?

Using face serum is becoming an increasingly popular step in many skincare routines thanks to its versatility and ability to treat a whole host of skin concerns. Facial serums are usually made up of skincare actives, such as stem cells or Vitamin C, suspended in a lightweight oil (we like to use olive squalane). Their ultra-light formulas mean that they can be quickly absorbed, deeply penetrating the skin to deliver a concentrated dose of effective skincare actives. 

best face serum

What Does Face Serum Do?

Part of the reason why we’re all going wild for face serum is that they can be used to target almost any skin concern, depending on the blend of oils and actives that’s used. Whether you’re looking to help the appearance of fine lines, blemishes or sensitivity, you can be certain that there’s a face serum for you. The benefits of face serums include the following: 

  • A powerful concentration of skincare actives helps to effectively treat a range of skin concerns 
  • Oil-rich formulas help surface hydration 
  • Serums are lightweight and quick-absorbing, allowing them to deeply penetrate the skin 

How To Apply Serum On Face

When it comes to how to apply serum on the face, the method will vary slightly depending on the texture of the product and the target area. However, as a general rule, use a light patting motion and allow the serum to fully absorb before applying further skincare products. 

best face serum

If you want to know when to apply face serum, it can be used both morning and night and should be applied after cleansing and toning, but before moisturiser or heavier creams. Why not tailor your routine to target more than one skin concern? For example, you could try using a brightening Vitamin C serum in the morning and an anti-ageing serum in the evening to reap the benefits of both. 

Find The Best Face Serum For You

To choose the best face serum for you, think about what skin concerns you’d like to address and find a product that contains ingredients that effectively target these complexion needs. 

  1. Brightening Vitamin C serum
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    Brightening Vitamin C serum

    Our Brightening Luminous Eye Serum is enriched with fruit stem cell complex, Vitamin C and goji glycopeptides to support dermal vitality and promote a brighter-looking under-eye area. Perfect for use both in the morning and at night, glide our eye serum from the inner corner of your under eye out towards the brow bone for instant luminosity.

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  2. Willow bark blemish serum
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    Willow bark blemish serum

    If you struggle with breakouts, using a blemish serum can help to soothe sensitivity, absorb excess oil and reduce the appearance of blemishes. Our Clear Skin Willow Bark Pure Pore Serum contains an efficacious blend of argan stem cells, willow bark and salicylic acid to help calm puffiness and promote a balanced complexion. 

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  3. Serum for sensitive skin
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    Serum for sensitive skin

    Skin that’s prone to sensitivity and dryness will always appreciate a nourishing dose of our Sensitive 1000 Roses Absolute Serum. Packed with potent alpine rose stem cells, rosehip oil and pomegranate, it soothes sensitivity and helps to restore the skin’s natural barrier. 

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  4. Anti-ageing serum
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    Anti-ageing serum

    Using an anti-ageing serum can help to reduce the appearance of fine lines and wrinkles. Our Age Defying Deep Wrinkle Dermal Filler contains fruit stem cell complex, resveratrol CoQ10 and goji glycopeptides to support collagen and elastin production for plumper-looking skin. 

     

     

    Whether you opt for a Vitamin C serum or a formula that targets blemishes, now that you know how to use face serum and what it does, why not give it a try?

    If you are trying a product or ingredient for the first time, we always recommend a patch test first. 

     

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Andalou Naturals

Andalou Naturals

Writer and expert